About Open Roads...

Kevin Murphy, CTP

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Kevin is the owner of Open Roads Tour & Travel Solutions LLC. An 8th generation Californian, Kevin's family came to the Golden State by covered wagon in 1859, just 10 years after statehood.  With over 20 years of experience in the travel and tourism industry, Kevin has worked for several attractions and destination marketing organizations and has led teams in lodging and the group travel industry. He is a speaker at industry gatherings and hosts seminars for DMOs and industry associations on how to attract and work with tour operators. He served four years as President of Travel Alliance Partners (TAP) and is a registered Certified Tour Professional (CTP) with the National Tour Association. Kevin is married with two children in college. As an Eagle Scout, Kevin volunteers as a Scoutmaster for Scouts BSA.

Where the Heart of the West Meets the Coast

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Open Roads is located in the heart of California and has far-reaching expertise and long standing relationships with destinations and tour operators throughout Western Canada and the United States. Surrounded by natural beauty and unique history, the west coasts of Canada and the United States offer unique sights, experiences and opportunities for experiential travel. The Pacific Ocean, and the Cascade and Sierra Nevada mountain ranges are homes to several national, state and provincial parks. Historic status has saved and preserved countless landmarks and sites of historic importance. The amazing bounty of fresh foods provide countless Farm-to-Fork experiences. We are proud of our region and wish show you our many hidden gems. 

Our Valuable Partnerships

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We pride ourselves in working with professional companies and organizations with whom we have built trusted relationships and true partnerships. All tour components, including transportation equipment, lodging properties, attractions, and restaurants, are carefully chosen to enhance our products and the experience of our customers. Our partners have been fully vetted to assure they possess much more than the minimum qualifications to satisfy the particular requirements of tour and travel groups. No matter what your size, budget or service needs are, we have the relationships to satisfy the needs of any travel party.  We are proud members of the American Bus Association, the International Association of Travel Agents and the National Tour Association. 

Consulting Services for Tour Operators, Suppliers & DMOs


Are you a tour operator ready to grow your tour business and need help with the next steps? Is it product development, marketing, operations, finances, personnel, or organization? Or maybe you are a destination or business looking to attract more tour and travel dollars? Let our 20 years of experience give you a fresh perspective and help guide your business or organization into a more profitable future. Speaker and facilitation services are also available on many topics for DMOs looking to attract group tours to their destinations and businesses.

News & Press Releases

Click below to see our most recent news items and press releases. 

Nothing But Open Roads Ahead for New Tour Operator 10-11-18 (pdf)


Open Roads in ABA's Tour Stop for the Week of 10-12-18 (pdf)


Open Roads in the Inbound Report's Hodgepodge 10-17-18 (pdf)